![]() At the same time as this industry-wide shift, says McCracken, “the last 10 years has really seen what is considered by fan studies scholars as the mainstreaming of fandom by the corporate media.” That’s also meant that queer fans, who rely on “transformative works” (fan-created and fan-centered art) in order to serve their own interests, have been targeted more directly. The intense level of engagement that Tumblr inspires from its queer users is an especially valuable currency now that most musicians make more money from their tours and merchandise than their actual music. This itself is not so surprising: In addition to courting a queer audience with her rainbow-colored, LGBTQ-icon-featuring video for “You Need to Calm Down,” Swift’s most active social media presence is on Tumblr, where she regularly interacts with fans, often reblogging their praise and referring to them by their first names. ![]() She sees some of the trends found within Tumblr’s LGBT+ tags-“positivity, self-empowerment, vivid colors”-reflected within the visual world of Swift’s seventh album. Brennan points to Taylor Swift’s use of “Tumblr vibes” on her new album Lover, whose cover resembles the kind of fan art you’d find on the platform, all butterflies and millennial pink. ![]() This doesn’t mean the artist has to actually be queer, though. “dreamy and thoughtful and super, super queer.” At this point, these album covers might be described as giving off “Tumblr vibes,” Brennan says, i.e. For musicians who came of art and age on the website, the music become inseparable from its same-sex, pastel-colored imagery: the orange of Ocean’s summer of love, the pink-aquamarine of Halsey’s Badlands, the candy-floss backdrop of Troye Sivan’s Blue Neighourhood. People can share their desires not just with the clumsiness of words, but with the impossible romance of a highly edited image, an endless loop of two people kissing. Users’ dashboards are filled mostly with visual mediums-GIFs, photos, screenshots, and videos, all capable of evoking strong feelings. That image-based ephemera is part of what makes Tumblr resonate with such immediacy. “It had me on the edge of tears, and it makes me so upset b/c to me finding content like that 5 minuet video is so rare.” “I watched Hayley Kiyoko’s 5 minuet music video about two girls,” one user posted, after seeing their desires refracted into ceaseless GIF form for perhaps the first time. In a formative example of this trend, back in 2015, Kiyoko found her music career bolstered by queer Tumblr fandom after releasing “Girls Like Girls.” While she’d already accrued a small following thanks to her role in Wizards of Waverly Place, Kiyoko’s popularity grew exponentially after Tumblr caught wind of her ode to other girls. The same happened for Lil Nas X when he revealed this summer that he isn’t straight. Meme librarian Amanda Brennan, who works on Tumblr’s Fandometrics project to chart fan trends across the site, says she noticed a large spike in popularity for Panic! At The Disco among Tumblr users when the band’s singer Brendon Urie began identifying as pansexual in July 2018. It's here to stay for a while, as evidenced by "Beachin'," the No.With the rise of queer acceptance came the monetization of it. 22) Jake Owen-"Beachin'" You know how the whole "rapping/singing" thing that infiltrated country music a little while back seemed like it was just going to be a fad? Well, it's not. Usher is doing his best D'Angelo impression in the music video "Good Kisser." Read below to see where the song ends up. So without further ado, I'm presenting my favorite 22 songs that best represent summer 2014. ![]() Also, quite a few less dance-y/pop-sounding tracks shook everything up and made their way onto the countdown. Instead of the usual 20, there are 22 songs, which is something that surprised me, but there were a couple of tunes that I simply could not cut. Sure, August has barely begun and I'm already calling it a wrap on the "Songs of Summer," but can you blame me? The top two songs of the season were released in February and April respectively and have dominated the charts ever since, so it's highly unlikely any upcoming music is going to swoop in and take the title-but that doesn't mean this list is Predictable Central.
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